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Tips on Using Color
Once you begin to understand colors and the role they play in reaching your customers, the next step is select a color palette that will best suit your product or service.
Tips on Using Color
Use color not just for decoration, but to guide your viewers’ eyes and attention to the more important elements in your marketing concepts.
 
Tips on Using Color

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Blue is the most popular color. It has a calming, tranquil effect and gives a sense of stability and trust. It's extremely versatile in setting moods, from the darkest midnight blues to the pastel-like of baby blue. Blue suggests stability, security and authority. It is also referred to as bankers colors.

  

Blue is the color of the sky, the ocean, sleep, and peace.

Blues are considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. Blue is strongly associated with tranquility and calmness. In heraldry, blue is used to symbolize piety and sincerity

Use blue to promote products and services related to cleanliness: water, cleaning products. Another use is to relate to crispness and clarity: clear liquids, such as vodkas. Or products having to deal with air and sky: airlines, air conditioning. Blue also suggest precision and clarity- good choices when marketing high-technology or financial services.

Dark blues imply security, knowledge, power and security. Light blues associate themselves with health and healing, tranquility and softness.
 

Fashion consultants recommend wearing blue to job interviews because it symbolizes loyalty. People are more productive in blue rooms. Studies show weightlifters are able to handle heavier weights in blue gyms.
In ancient Rome, public servants wore blue. Today, police and other public servants wear blue.
Using light and dark blues together helps to promote a sense of luxury and stability.

In many cultures blue is significant in religious beliefs, and brings peace, or is believed to keep the bad spirits away.

Blue conveys importance and confidence without being somber or sinister, which is why we see the the blue power suit of the corporate world and the blue uniforms of police officers.

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Color Meanings
red | yellow | blue | green | brown | purple |white | black | color wheel