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Tips on Using Color
Once you begin to understand colors and the role they play in reaching your customers, the next step is select a color palette that will best suit your product or service.
Tips on Using Color
Use color not just for decoration, but to guide your viewers’ eyes and attention to the more important elements in your marketing concepts.
 
Tips on Using Color

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Greens lower blood pressure, and relaxes the nervous system, soothing the mind while enhancing creativity. It’s the most restful color to the human eye.

The meaning of the color green (including lime, leaf green, sea green, emerald, teal, sage) symbolizes: life, foliage, grass, trees, water. Greens are sensuous and alive. Greens are associated with the following characteristics: friendliness, dependability, freshness, non-threatening, safe, secure, healthy, strong, expensive, and primitive. "

In the business world, green symbolizes growth and prosperity. Hospitals use light green to calm their patients.

Green is closely related to nature, so you can use it to promote "green" products. It also relates well to promote safety with medical / drug advertising. Dark greens are associated with the financial world, such as banking and money.

things that are green  

Green means "go." When "all systems are green," it means everything is in order. The green room of a concert hall or theater is where performers relax before going onstage. Green as opposed to red, denotes safety.

Use several shades of green for fresh and spring-like feel. Greens with blues reinforce natural concepts, and imply new beginnings and growth. Dark greens are associated with masculine qualities, dependability, money and growth.

The "green-eyed monster" is jealousy. A greenhorn is a newcomer or unsophisticated person. Green is also closely associated with Ireland as well as Islam.
Green is youthful. Being "green around the gills" is looking pale and sickly. and yellow-greens can act as an appettie-suppressant.
"Green with envy" means full of envy or jealousy. A person with a "green thumb" is good at making plants grow.
A green, or common, is a town park. Green is a healing color, the color of nature.

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Color Meanings
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