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Purple is very often referred to as a “complex" color, and this is probably due to its origin of the combination of the opposite hues that combine to create this mystical, sensual hue. Purple is a combination of red, which stimulates - and blue, which calms combine to create hues of purples. When it leans towards the blue hues, purple is considered more spiritual or mystical, like the final glows of a summer sunset and when it leans towards its redder hues, it is considered more sensual.
Tips on Using Color
Once you begin to understand colors and the role they play in reaching your customers, the next step is select a color palette that will best suit your product or service.
Tips on Using Color
Use color not just for decoration, but to guide your viewers’ eyes and attention to the more important elements in your marketing concepts.
 
Tips on Using Color

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Purple is is highly associated with creativity and spontaneity. Purple affects people by offering a sense of spirituality and calm. It has a unique place in nature: lavender, orchids and lilacs are considered precious and unique.

Purple is also known as a royal color. In ancient times, it was a color reserved for royalty, mainly because it took thousand of snails to produce small amounts of dye, which made it very expensive. Certain shades of purple were reserved specifically for the Imperial family in ancient Rome, and purple was said to be the favorite color of Cleopatra.

Deep purples bring to mind images of richness, luxury and extravagance. Bright purples are well suited for children’s products, since they best convey a sense of creativity and playfulness. Lighter hues, such as lavender and orchid can create a sense of nostalgia, romance or mystique, so they are well suited to a feminine market.


In Western cultures, studies have shown that shades of purple is a favorite of adolescent girls. Conversely, in Thailand, color is the color of mourning for wives, and in Tibet amethysts are considered sacred.

The Purple Heart, the world’s oldest military decoration, was created by George Washington in 1782 after the Continental Congress ordered him not to award commissions and advancements to soldiers. The original medal was crafted of purple cloth.

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