Colors and their meanings - the color Yellow - from Topaz Graphix :: Graphic Design



click above for more colors and their meanings back to colors and their meanings

Tips on Using Color

Once you begin to understand colors and the role they play in reaching your customers, the next step is select a color palette that will best suit your product or service.

Tips on Using Color

Use color not just for decoration, but to guide your viewers’ eyes and attention to the more important elements in your marketing concepts.

Tips on Using Color

A designer brings this knowledge - and much more to your projects - click to learn more. [home]

Sunny yellows are attention getters; it’s the color most visible to the human eye. And while it’s considered first as a cheerful color, studies have shown that people lose their tempers more and babies cry more in yellow rooms Yellow enhances concentration and adds to creativity, which is why it’s used for legal pads. It’s also been discovered to speed metabolism

Yellows, which include orange, ambers and gold, are associated with cheer, and warmth. Orange is one of the most flamboyant colors there is; it’s the color associated with fun and energetic activities.

Like red, yellow has conflicting meanings, it can denote happiness and joy, but some shades of yellow are associated with cowadice and deceit. Orange can also be associated with warning and caution. Use yellow when you are trying for an air of cheerfulness, or joy. More golden hues suggest better times, harvests and and richly productive outcomes.

Choose yellow to promote children's products and items related to leisure [mellow yellow]. Yellow is very effective for attracting attention, so use it to highlight the most important elements of your design.

Use yellow for excitement and perkiness / crispness when red or orange may be too dark of a hue. It’s used best as a companion color rather than a dominant part of a color scheme. But be aware that an overuse of yellow can be a distrubing influence and promote anxiety. Yellow against black symbolizes warning and possible danger, like the color of bees. Yellow is also good for any project that needs to evoke feelings of lightheartedness, humor, or friendliness. Golds gives the feeling of extravagance. Oranges hues are very popular in Latino and French culture, much more than it is in American culture. For a more Western market, try and use earthy, deep-toned oranges.

Yellow is for mourning in Egypt. But yellow has also represented courage, as in Japan, where warriors wore yellow chrysathemums as a pledge of courage. And in India, yellow symolizes merchants and peace. For years yellow ribbons were worn as a sign of hope as women waited from their men to come marching home from war. Today, they are still used to welcome home loved ones.

The shades of yellow affect their perception. Pure, bright and sunny yellows bring clarity and awareness. Use deeper yellows to portray warmth and abundance.

[back to top]